For those of you who keep reasonably up to date with the goings on in Google AdWords, you’ll know that they’ve recently made some changes to the ad rotation options. The original 3 settings were:
Opinions on impression share are mixed. Some marketers love them and others couldn’t pay less attention. But as the impression share metrics in AdWords and adCenter become increasingly accurate, I think they’ll start to become a metric that simply shouldn’t be ignored. But not for the reasons you might expect.
The Sitelinks Extension in Google AdWords has been around for almost two years now. In that time, it’s generated great results and advertisers are reaping the benefits across the board. But one aspect of sitelinks that could stand some improvement is tracking and reporting. The question: How do I track individual sitelinks in Google Adwords? The answer: You don’t.