Whenever I tell someone I work from home I always hear, “Oh you’re so lucky. I wish I could work at home. It sounds so easy.” And yeah, there are some extremely awesome features about working at home. No getting up an hour or more before heading to the office. No more worrying about traffic. Or worst of all, walking outside only to find I had to scrape off (yes “scrape” is the appropriate word) the snow or ice before getting moving. But working from home isn’t all naps and watching movies while “working”. Those are called sick days. And working from home is not just an extremely large collection of sick days.
Opinions on impression share are mixed. Some marketers love them and others couldn’t pay less attention. But as the impression share metrics in AdWords and adCenter become increasingly accurate, I think they’ll start to become a metric that simply shouldn’t be ignored. But not for the reasons you might expect.
The Sitelinks Extension in Google AdWords has been around for almost two years now. In that time, it’s generated great results and advertisers are reaping the benefits across the board. But one aspect of sitelinks that could stand some improvement is tracking and reporting. The question: How do I track individual sitelinks in Google Adwords? The answer: You don’t.
You track them in Google Analytics. And its pretty simple, too. It just takes a little tracking set up AdWords and some filtering in Analytics.