When I was a kid, I was really into basketball. So, when I was around 5 or 6 my parents signed me up for YMCA basketball. My team was…terrible. I don’t recall our record, but I’m pretty sure we finished 8th out of 10 teams. Come the end of the season, however, I left with a trophy. Even at this age, I apparently asked my dad why I was getting a trophy. We finished 8th for pete’s sake! To this day, neither my dad nor I can remember what his response was, but I’m sure it was mostly along the lines of, “Good question. I’m really not sure.” We’ll get back to this later. Promise.
Contrary to the title, this isn’t a post evaluating the skills and beauty of the prominent women in PPC. That would be worthless as beauty is subjective and all of the PPC women are amazingly talented. What this post is about is the current “movement” or discussions about women having a bigger share of voice in the PPC industry. My opinions on this topic (women in business, in general) have been around for a while, but I didn’t think to write about them until the discussion made it’s way to our industry.
Whenever I tell someone I work from home I always hear, “Oh you’re so lucky. I wish I could work at home. It sounds so easy.” And yeah, there are some extremely awesome features about working at home. No getting up an hour or more before heading to the office. No more worrying about traffic. Or worst of all, walking outside only to find I had to scrape off (yes “scrape” is the appropriate word) the snow or ice before getting moving. But working from home isn’t all naps and watching movies while “working”. Those are called sick days. And working from home is not just an extremely large collection of sick days.
Opinions on impression share are mixed. Some marketers love them and others couldn’t pay less attention. But as the impression share metrics in AdWords and adCenter become increasingly accurate, I think they’ll start to become a metric that simply shouldn’t be ignored. But not for the reasons you might expect.
The Sitelinks Extension in Google AdWords has been around for almost two years now. In that time, it’s generated great results and advertisers are reaping the benefits across the board. But one aspect of sitelinks that could stand some improvement is tracking and reporting. The question: How do I track individual sitelinks in Google Adwords? The answer: You don’t.
You track them in Google Analytics. And its pretty simple, too. It just takes a little tracking set up AdWords and some filtering in Analytics.