Category Archives: AdWords

My Q&A with an AdWords Rep About the New Ad Rotation Settings

For those of you who keep reasonably up to date with the goings on in Google AdWords, you’ll know that they’ve recently made some changes to the ad rotation options. The original 3 settings were:

- Optimize for Clicks

- Optimize for Conversions

- Rotate evenly

The most recent changes have been made to the Rotate evenly setting. Now, if none of your ads in an ad group have been updated in more than 30 days, Google will automatically start optimizing for clicks.