Category Archives: Analytics

Tracking Individual Sitelinks in Google Analytics

The Sitelinks Extension in Google AdWords has been around for almost two years now. In that time, it’s generated great results and advertisers are reaping the benefits across the board. But one aspect of sitelinks that could stand some improvement is tracking and reporting. The question: How do I track individual sitelinks in Google Adwords?  The answer: You don’t.

You track them in Google Analytics.

And its pretty simple, too.
It just takes a little tracking set up AdWords and some filtering in Analytics.

The AdWords Part:

When creating your set of Sitelinks, add this piece of tracking onto the end of your destination URL:

?sitelink=”descriptor”  (Or &sitelink=descriptor if this is not the first tag you have on your URL.)