A New Way to Look at Impression Share Metrics

A New Way to Look at Impression Share Metrics

Posted by: on Mar 19, 2012 | 2 Comments

Opinions on impression share are mixed. Some marketers love them and others couldn’t pay less attention. But as the impression share metrics in AdWords and adCenter become increasingly accurate, I think they’ll start to become a metric that simply shouldn’t be ignored. But not for the reasons you might expect.